This was my Grad School capstone project, a Social Media Marketing campaign promoting my band’s music (Dead Birds Adore Us) and brand. I created the above Infographic for my Capstone presentation to summarize the results.
In early 2014 we recorded a full length album. 10 songs of music that took us 3 years to write and perfect. We ran a successful Kickstarter campaign which funded our CD manufacturing and digital distribution (it even received a mark of love from Kickstarter!).
We had a successful release show in August 2014, and I decided to keep that momentum up for my Graduate School Capstone project. I felt Social Media Marketing for the band was a good choice because it combines my diverse skill set and passion for music. I also wanted to explore the potential of Social Media Marketing, WordPress Administration, and SEO.
Our main Social Media channels were Facebook, Twitter, Google+ (now defunct), and YouTube. Each channel links back to our website for more content and information about the band. I also blogged regularly on the website, made a few promotional videos, ran a couple Facebook contests, and I regularly posted content to Facebook, Twitter, and Google+. I learned a lot about each platform, and how to effectively present content to reach a wide audience.
As you can see from the graphic above, there was a significant increase in fans, followers, streams, and all-around engagement. This goes to show that these techniques work, and can help any company brand with exposure and connecting with their audience.
Unfortunately, we didn’t see a lot of album sales as a result of the social media marketing. I attribute this mostly to a shift that’s happening in the music industry. Now that most music is readily available on streaming platforms, the industry is shifting from product-based market to stream/attention-based market. Nowadays with music, being prolific is key for success. Despite our low financial ROI, I am confident that this type of social media marketing campaign would work very well for just about any product-based business.
Dead Birds Adore Us split up in late 2015 to make way for other projects and opportunities. It was a fun ride, and a valuable experience for everyone involved.