Social Media Marketing Campaign and Graphic Design Dead Birds Adore Us Ryan Sellick-FULL

Social Media Campaign – 2015

RyanGraphic Design, Other

Social Media Marketing Campaign Backstory: Dead Birds Adore Us composed full length album, funded using Kickstarter, Ryan Sellick managed the process and designed the CD Packaging, the album was then copyrighted and digitally distributedCampaign action: I created the wordpress website loaded with Google Analytics and optimized for search engines. I created promotional designs including posters and social media posts. I regularly scheduled social media posts and analyzed the results, and ran low budget social media ad campaigns. I also created 4 promotional videos to distribute on social media.Results of Social Media Marketing Campaign for Dead Birds Adore Us. There was an increase in Facebook likes, engagement, organic reach and daily reach. We garnered 2019 views on youtube and 55 likes, as well as 42 Twitter followers. Our Spotify account acquired 2498 plays, our Bandcamp 1076 and our soundcloud 607.

This was my Grad School capstone project, a Social Media Marketing campaign promoting my band's music (Dead Birds Adore Us) and brand. I created the above Infographic for my Capstone presentation to summarize the results.

In early 2014 we recorded a full length album. 10 songs of music that took us 3 years to write and perfect. We ran a successful Kickstarter campaign which funded our CD manufacturing and digital distribution (it even received a mark of love from Kickstarter!).

We had a successful release show in August 2014, and I decided to keep that momentum up for my Graduate School Capstone project. I felt Social Media Marketing for the band was a good choice because it combines my diverse skill set and passion for music. I also wanted to explore the potential of Social Media Marketing, Wordpress Administration, and SEO.

Our main Social Media channels were Facebook, Twitter, Google+ (now defunct), and YouTube. Each channel links back to our website for more content and information about the band. I also blogged regularly on the website, made a few promotional videos, ran a couple Facebook contests, and I regularly posted content to Facebook, Twitter, and Google+. I learned a lot about each platform, and how to effectively present content to reach a wide audience.

As you can see from the graphic above, there was a significant increase in fans, followers, streams, and all-around engagement. This goes to show that these techniques work, and can help any company brand with exposure and connecting with their audience.

Unfortunately, we didn't see a lot of album sales as a result of the social media marketing. I attribute this mostly to a shift that's happening in the music industry. Now that most music is readily available on streaming platforms, the industry is shifting from product-based market to stream/attention-based market. Nowadays with music, being prolific is key for success. Despite our low financial ROI, I am confident that this type of social media marketing campaign would work very well for just about any product-based business.

Dead Birds Adore Us split up in late 2015 to make way for other projects and opportunities. It was a fun ride, and a valuable experience for everyone involved.

  • Music Composition
  • Social Media Marketing
  • Graphic Design for Print and Web
  • Infographic Design
  • Video Production
  • Crowd-Funding Campaign
  • Web Design
  • Wordpress Administration
  • Blogging
  • Search Engine Optimization (SEO)

Visit This Project