Doritos Spec ad for Doritos Crash the Super Bowl 2012 Sound Design by Ryan Sellick

Ad Sound Design – 2011

Ryan Audio


This is a spec ad for the Doritos Crash the Super Bowl 2012 campaign, created and directed by Tim Hashko (Steaming Kettle). I was responsible for Sound Design as well as mixing and mastering the audio. Mike Boris was the voice-over talent for this video.

I recorded sound effects of the Doritos bag, snoring, and the Television voice-over. I EQed the voice over to make it sound like it’s coming from the TV, and I carefully placed the score that was provided to me. The dog sounds were created by combining archive sounds. The audio was compiled in Cakewalk Sonar X1 and mastered with Sony Soundforge.


  • Sound Design
  • Foley Recording
  • Voice Over Recording and EQ
  • Mixing and Mastering

Check it out!